How does your company use Web 2.0

Web 2.0 presents publishers with more new opportunities than we can shake a stick at.  For starters here are some of the most compelling and interesting benefits of deploying participatory components in your product and promotional scheme. 

Web 2.0 technologies represent the easiest and most cost effective method for developing a direct relationship with readers.  Prepress this offers an unprecedented chance for wide-scale review of new products before they head off to the printer - this is also a proven way to begin monetizing content during while the editorial process is still happening.  For frontlist titles, Web 2.0 is the perfect way to extent the content experience using rich media (video and audio podcasting, bonus materials, extra chapters, author blogs, etc.).